FRANKLIN, MA – Aug 8, 2024 – It’s safe to say Ladies
Night at Advanced European Repair was a success – so much so that the shop will
be hosting another one soon.
A total of 30 people signed up for the event, which was held
recently at the auto repair shop in Franklin, MA. The participation was enough
for Advanced European Repair Marketing Manager Jean Weidman Bradley to cap the attendee list for this event
and start a wait list for the next event.
The event was set up in stages or stations, with the first
educating participants on variations of check engine lights, how to check oil
and other fluids, maintenance items and maintenance schedules, and dash light
meanings, along with a display.
From there, participants were allowed to walk underneath a car
on a lift and see some of the components that are commonly replaced on cars and
learn what those parts do.
“The comments were great,” Jean said. “One lady turned to me
and (asked) ‘Are we safe under here?’"
(The answer was YES!).
“It was an interesting
perspective because we take for granted that it is safe to stand underneath a
vehicle while it's on the lift,” Jean said.
“People had never seen underneath a car,” she continued. “They had no idea what
things looked like under there.”
Advanced European Repair owner Patrick Weidman, who is Jean’s
brother, along with Manager Doug Kelleher, used a laser pointer to highlight components such as the exhaust
system, catalytic converters and suspension, and a broken coil spring on a
client's vehicle.
“It was like we planned it, but we didn’t,” Jean said with a
laugh.
After the team at Advanced European Repair removed a tire
from a vehicle, Ladies Night participants got a chance to look at brake pads,
brake rotors, and brake calipers, then take part in a discussion on common
signs a vehicle is in need of brake repair.
“Of course, I had to mention that we have a free brake
inspection for anyone who has a concern,” Jean said.
The next station covered tires, including tread wear,
alignment, and how they affect each other when to replace tires and tire sizes.
Jean made a follow-up video for participants discussing tire pressure, which
was sent in a thank-you email.
Ladies Night participants then learned about the Digital Vehicle Inspection
process in a presentation that explained how the technician goes through the
vehicle and evaluates the major components and makes note of anything the
vehicle owner should be aware of. Patrick explained why these Inspections are
important, and how the transparency with DVIs helps build trust with clients
when advising them on repairs needed urgently and those that can wait.
The event also featured a question and answer session, while
the team at Advanced European Repair gave information to participants on how to
follow up on what they learned during Ladies Night.
Advanced European Repair raffled off a portable jumpstart
pack, had prizes to give away and goodie bags, while one of Patrick's neighbors
generously provided a table full of baked treats.
Jean said of the 30 people who signed up, only four had ever
visited one of their shops.
“We were really excited about that,” she said. “We really
like educating the community and it’s OK if they are not one of our clients. We
are just happy to help in any way we can.”
Jean said it didn’t take long for the Ladies Night experience
to hit home for one participant.
“One woman came in and said, ‘So I’m making an appointment,
not for my car right now, but for my boyfriend’s car. He told me that he needed
an oil change and that was all, and I told him ‘No. You need more than that!’” Jean said. “It was
hysterical. We loved how she told him everything we could do here.”
Advanced European Repair is planning another Ladies Night,
and if you’re interested, sign up here: https://forms.gle/A9wDUJyrJdoV9LJr9
Advanced European Repair is a family-owned and operated auto
repair shop in Franklin, MA, specializing in European vehicles, including BMW, Audi, Porsche, Land
Rover, Range Rover, Mercedes, Volkswagen, Volvo, Tesla and Mini.
We
also service EV and hybrid vehicles. The shop’s goal is to provide all communities in the Franklin,
MA area with the best customer service experience in auto repair and preventive maintenance in
the area and to be a dealership alternative.
The shop is located at 527
Beaver St, Franklin, MA 02038 and the phone number is 508-520-3876. The website is https://www.advancedeuropeanrepair.com
At Advanced European Repair, Your Family Depends on Our Family.®
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